HANK CHACON
ART DIRECTOR / SENIOR DESIGNER
Big Ideas. All the Way Through.
Creative thinking for the whole enchilada—campaigns, packaging, digital and retail.
SELECTED BRANDS & RETAILERS
01 / FEATURED CAMPAIGN
Pelican Air
Get More Air.
A launch campaign featuring longer, deeper case options—for even more freedom.
CAMPAIGN / CONCEPT / ART DIRECTION
VIEW PROJECT→
Brands Don't Live in One Place.
Connecting every touchpoint—from packaging and e-commerce to retail.
SELECTED WORK
03 / DIGITAL & E-COMMERCE
Crystal Print
Translating product
innovation into a clear
e-commerce story.
AMAZON A+ / SOCIAL CAMPAIGNS
VIEW DIGITAL →
04 / BRAND EXPERIENCES
Red Bull
Turning brand personality
into an unmistakable
retail experience.
POINT OF PURCHASE / RETAIL / PRODUCTION
VIEW RETAIL →
02 / PACKAGING SYSTEMS
Pelican Packaging
Building consistency
across a global
product line.
BRAND IDENTITY / PACKAGING / PRODUCTION
VIEW PACKAGING →
From
“What If?”
to Final Frame.
Big-picture thinking.
Obsessive attention to detail.
VIDEO & PHOTOGRAPHY DIRECTION
ART DIRECTION / CONCEPT DEVELOPMENT / STORYBOARDING / SHOOT DIRECTION / PHOTOGRAPHY
