// PACKAGING AND BRANDING
CLIENT:
Gertmenian
OBJECTIVE:
With machine-washable rugs trending, WashEaze was created to highlight ease and care. I developed the brand identity and tagline (“Style That Survives Life’s Messes”), and designed a cohesive
packaging system—including a branded bag with a peek-a-boo window to showcase texture.
RESPONSIBILITY:
Art direction, logo design, copywriting, bag design, layout design.
BAG DESIGNS & RUG CONFIGURATION
// PACKAGING REVAMP
CLIENT:
Pelican
OBJECTIVE:
Update the dated packaging to reflect the high performance, advanced engineering, and technical precision users experience with every Pelican lighting tool.
RESPONSIBILITY:
Art direction and managed a team of designers
to transfer the old packaging content to the new.
// CONSUMER ELECTRONICS PACKAGING
CLIENT:
Pelican
OBJECTIVE:
Bring Pelican smartphone protection to the retail market with a bang!
RESPONSIBILITY:
Art direction, iconography and copywriting.
// COOLER SHIPPING BOXES
CLIENT:
Pelican
OBJECTIVE:
Adhere to brand standards and keep the Pelican brand fresh, while shipping coolers in heavy duty corrugated boxes.
RESPONSIBILITY:
Art direction, design, iconography and copywriting.
// BUBBLE YUM BRAND EXTENSION CONCEPT
CLIENT:
Bubble Yum
OBJECTIVE:
A brand extension of a popular chewing gum
brand, reimagined as a line of bath products
that captivates children.
RESPONSIBILITY:
Naming, layout and art direction.