// PACKAGING REVAMP
CLIENT:
Pelican
OBJECTIVE:
Transition the dated packaging to capture
the high performance and technically
advanced engineering one will experience
when using a Pelican lighting tool.
RESPONSIBILITY:
Art direction and managed a team of designers
to transfer the old packaging content to the new.
// CONSUMER ELECTRONICS PACKAGING
CLIENT:
Pelican
OBJECTIVE:
Bring Pelican smartphone protection to the retail market with a bang!
RESPONSIBILITY:
Art direction, iconography and copywriting.
// COOLER SHIPPING BOXES
CLIENT:
Pelican
OBJECTIVE:
Adhere to brand standards and keep the Pelican brand fresh, while shipping coolers in heavy duty corrugated boxes.
RESPONSIBILITY:
Art direction, design, Iconography and copywriting.
// BUBBLE YUM BRAND EXTENSION CONCEPT
CLIENT:
Bubble Yum
OBJECTIVE:
Brand extension for a well-known chewing gum brand
to transcend into bathing products to entice children and get their parents to buy the products, while walking in the retail aisles to stand out against the competition.
RESPONSIBILITY:
Naming, layout and art direction.